External Exposure Management: Key to Safeguarding Your Attack Surface
The number of security threats continues to grow rapidly with each passing year. Security teams work tirelessly to mitigate every alert labeled ‘high priority’—but there are too many, and it’s tough to tell which are true from the false positives. Fact: The average enterprise today identifies 345 new ‘critical’ threats every month. Threats originate from many sources. They can arise when hackers adopt new attack techniques, which happen daily. Other threats stem from the ever-growing enterprise tech stack. But the top factor is the many systems and networks exposed to the internet and the dynamic nature of the cloud and the threat landscape—which, according to research from CyCognito, can cause attack surfaces to fluctuate by about 9% monthly.
This has been a major challenge for security teams. The larger and more complex an attack surface becomes, the harder it is to discover hidden and unmanaged assets—which account for over 50% of breaches today.
The result: Threats often go unnoticed, and remediation becomes a moving target. One day your attack surface is compromised, and customer data is exfiltrated—and the cost to business becomes real. Case in point: The average data breach today costs $4.35 million per incident.
Finding the Sharpest Needles in the Haystack
It’s no secret that security teams have limited ability to discover every asset, yet they are inundated with thousands of alerts. But how many are actually critical? A better question: How do they know which alerts to prioritize?
Isolating the truly critical issues first requires visibility across the attack surface, but even more importantly, it requires a thorough understanding of the context and purpose of the assets affected. Once that’s established, security teams can calculate attack paths and predict which specific threats matter — those likely to cause serious monetary or reputational damage to the business. Then, the organization can prioritize correctly and remediate for maximum impact.
But all of this is easier said than done.
In the past, security teams tried to seal off weaknesses by acquiring point solutions for specific issues. They piled tools onto their security stack, which led to stack bloat. Some of these legacy threat detection solutions have worked to a certain degree, but only on a small scale. We conducted a study with ESG and found that security pros don’t include workloads running in the public cloud or third-party assets when defining their attack surface. This means many issues go unaccounted for.
But external attack surfaces are vast and complex. A single organization can have hundreds and thousands of systems, applications, cloud instances, supply chains, IoT devices and data exposed to the internet—often sprawling across subsidiaries, multiple clouds and assets managed by third parties.
And attackers are well aware. They relentlessly explore the attack surface, hunting for the path of least resistance and that one gap that security teams don’t monitor. Unfortunately, one security gap is all they need to break in. Meanwhile, security teams have the difficult task of identifying the exposures that make their organizations most vulnerable and then taking action to protect those entry points.
Technology is only one piece of the puzzle. Organizations need to take a step and rethink their approach to protecting their attack surface.
The Rise of Exposure Management
Exposure management as a discipline has grown in popularity among security leaders and analyst groups such as Gartner and Forrester. It takes cyberthreat intelligence (CTI) into account but offers a more comprehensive approach to protecting the attack surface. It adapts to the constantly evolving threat landscape, operating on the principle that today’s low-risk exposure can become high-risk tomorrow—and all it takes is a new type of attack or a misconfiguration to create an opening.
Exposure management starts with visibility. In 2022, Gartner recommended a constantly updated “inventory of the expanding enterprise attack surface” and pointed out that “even small, seemingly inconsequential additions to the digital footprint can weaken an organization’s security controls and data protection efforts.”
The other critical pillar of exposure management is the prioritization of threats based on their potential for real-world risk and damage.
Measuring the business risk of any given threat requires a full understanding of the context of each asset exposed. For example, what is its purpose? Does it handle valuable data? Contextualization is tedious and painstaking, but organizations can achieve the necessary scale by leaning on automation, which enables security teams to identify, prioritize, and manage threats without adding headcount.
Adopting an exposure management approach can transform how security teams:
● Discover virtually all exposed assets, both internal and external, automatically—and then provide vital, actionable data about them.
● Automatically determine the business importance of exposed assets and attribute them to the correct owner in the organization.
● Determine potential attack paths (exploitability) for each asset.
● Prioritize risks based on the asset’s importance, its exploitability and the probability of attack based on intel about known threat actors.
● Remediate threats efficiently.
To recap, effective risk mitigation is enabled by the automated discovery of assets and their ownership, threat detection, contextualized threat intel, ticket creation and mitigation. Where feasible, automated validation of each remediation action is the ideal finisher.
Exposure Management is the Future
Attackers have proven their approach works. To stay ahead of them, organizations need to think like them. They seek to operate where there is a lack of visibility. External exposure management takes a holistic approach to manage the entire attack surface—from exposure visibility, prioritization and remediation.
But making the leap requires a shift in mindset and resources. MSPs can be great partners on this journey. They can help implement a program that includes everything from redefining an organization’s attack surface and risk management policies to choosing the technologies that will safeguard valuable assets effectively against threats.
